Course description

Are you looking to drive targeted traffic, boost conversions, and maximize your online marketing ROI? Welcome to "Google Ads and Remarketing Essentials: A Practical Training" – your ticket to unlocking the full potential of these powerful digital marketing tools.

In today's fast-paced digital landscape, mastering Google Ads and Remarketing is not just an option; it's a necessity for businesses and marketers alike. This comprehensive course is designed to provide you with a solid foundation in Google Ads (formerly known as Google AdWords) and Remarketing, enabling you to craft highly effective, data-driven campaigns.

What will i learn?

  • Develop the ability to create, manage, and optimize Google Ads campaigns that align with specific business objectives, whether it's driving website traffic, generating leads, or increasing sales.
  • Understand the principles of remarketing and how to effectively re-engage potential customers who have previously interacted with your brand, resulting in higher conversions and brand loyalty.
  • Learn how to analyze campaign metrics and use data-driven insights to make informed decisions, optimize campaigns, and maximize ROI.
  • Gain hands-on experience through practical exercises, case studies, and real-world examples, allowing you to apply your knowledge immediately in a professional setting.
  • Develop a comprehensive digital marketing strategy that integrates Google Ads and Remarketing, aligning with broader marketing objectives to achieve business success.
  • Discover advanced strategies for budget optimization, including bidding techniques, ad extensions, ad scheduling, and targeting, to maximize your advertising investment.


  • Participants should have a fundamental understanding of using a computer, web browsers, and basic software applications.
  • Reliable internet access is essential for accessing course materials, participating in online discussions, and performing practical exercises.
  • It is recommended (but not mandatory) that participants have access to a Google Ads account. This will allow for a more practical learning experience, as you can apply concepts directly to your campaigns.
  • A passion for digital marketing and a willingness to learn and apply new skills are essential. The course is suitable for beginners and intermediate-level marketers.

Frequently asked question

Yes, absolutely! This course is designed to cater to learners with varying levels of expertise, from beginners to intermediate-level digital marketers. The content is structured to provide a solid foundation while also offering advanced insights for those with some prior knowledge.

Basic computer skills and internet access are the main prerequisites. While having access to a Google Ads account is recommended, it's not mandatory.

Yes, upon successfully completing the course, you will receive a certificate of achievement, which you can add to your professional portfolio.

Yes, you'll have continued access to the course materials after completion, allowing you to revisit and review the content as needed.

Ibrahim Isaac

Head of Digital Marketing & Web Development at Amsterdam Tech. Founder of Frontdreams Technologies

Experienced Digital Marketing Manager and Web Developer with over 8 years of professional experience working with international clients.




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